A
BOU
T
-- {“HELLO WORLD”}
I'M
JOSEPH ATADA
A
BOU
T
-- {“HELLO WORLD”}
I'M
JOSEPH ATADA

About me

I'm Joseph — a product designer with 5+ years of experience turning complex systems into clear, usable, and scalable interfaces. I work across the full design spectrum — from early discovery and problem framing to final pixel — partnering closely with PMs and engineers to ship things that actually matter.

I've designed across fintech, social commerce, SaaS, Web3, and virtual events. Whether it's a 0→1 greenfield product or a platform-scale redesign, I bring the same approach: understand the problem deeply, design with systems in mind, and collaborate tightly until it ships.

Currently open to full-time remote opportunities.

Work Experience

Most recently at Catlog Technologies, I led design for an African social commerce platform serving 5M+ merchants — shipping international payments, a full merchant mobile app, an onboarding redesign that improved paid conversion, and a marketing site overhaul that lifted sign-ups. Previously, I've contributed at Dockther Media, SMC DAO, Penilabs, Discussion Box, etc helping each team move faster with more design clarity.

My Toolbox

My design process lives in Figma — from early wireframes to polished components and full design systems. For prototyping, I move between Framer and Claude depending on what the moment needs — high-fidelity interactions or fast, functional UI iterations. Research happens in Maze and Miro, and I stay in sync with teams through Linear, Notion, Slack, and Pitch.

AI is woven into how I work — I use Claude for prototyping, design thinking, copy, and documentation; Cursor for code editing and front-end exploration; and ChatGPT for research synthesis and ideation. Not as shortcuts, but as tools that help me think faster, iterate more, and ship better work.

Strategy

  • Problem framing

  • User research

  • Product thinking

Design

  • Product design

  • UX & UI

  • Design systems

  • Prototyping

Skills

2 Files

Strategy

  • Problem framing

  • User research

  • Product thinking

Design

  • Product design

  • UX & UI

  • Design systems

  • Prototyping

Skills

2 Files

Stack

5 Files

Stack

5 Files

A
BOU
T
-- {“HELLO WORLD”}
I'M
JOSEPH ATADA